Sustaining Global Business Momentum

By M. Isi Eromosele

As domestic markets mature, pressure is rising on companies to expand their markets beyond traditional boundaries to other countries of the world. The result is that decision making within these companies is becoming distributed across multiple geographies, requiring the development of adaptive strategies. The advent of advanced wireless technologies is enabling countries to rapidly provide integrated networks that facilitate the dense interconnection of global economies. Combined with advanced networks, business information distribution is being elevated to an unprecedented high level of efficiency, facilitating decision making and accelerating deal closings.

Globally, this is an age of increased convergence of business relationships, technologies and cultures. This is driving the migration of data and the business intelligence it engenders from central repositories to decentralized global locations. The foundation for sound business intelligence is robust, accurate and readily available information. At the core of sound business intelligence is the contextual value of information. To be successful as a global company, an organization has to comprehend the value of its business in the context of the market microcosms in which it competes. This requires global thinking applied locally, in context, at the right time at the right place.

The crucial role of information in determining global business success is increasing dramatically. Unstructured corporate decision making will no longer work and should be replaced with well-informed decisions at the point of business supported by advanced data analysis. The value of information changes spectacularly across its lifecycle in a non-proportionate manner. Information management has been proven to be a competitive advantage that impacts revenue generation and the corresponding costs of corporate expenses.

Business takes place around the clock and the globe.

A successful information lifecycle global management strategy should be:

• Business-centric – tying it closely with key processes, applications and initiatives of the business
• Policy-based – anchored in enterprise wide information management policies that encompass all processes, applications and resources
• Centrally manage – providing an integrated view of all information assets of the business, both structured and unstructured
• Adaptive – encompassing all types of data, platforms and operating systems

Business intelligence is the contextual application of information at the point of business execution. Business is best applied at the point where business decisions and transactions are made. This requires the integration of underpinning infrastructure assets from end to end, advanced data analysis techniques with an optimized approach for the delivery and presentation of information.

In a global knowledge-driven economy, the delivery of crucial business intelligence to the point of decision is critical. The efficient and effective delivery of this intelligence will be a critical success factor in the global success of an enterprise. The future of business is interactive, networked, context aware and situation optimized, spanning the globe.

M. Isi Eromosele is the President | Chief Executive Officer | Executive Creative Director of Oseme Group - Oseme Creative | Oseme Consulting | Oseme Finance

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