M. Isi Eromosele
The developing of greater business skills is only one aspect
of entrepreneurship. Today’s big issues and challenges are interdisciplinary in
nature and require input and solutions from expertise in multiple fields.
Entrepreneurship is the application of invention and generally
requires a background in business. In that respect it is more than just technical
innovation, but encompasses everything necessary to get a product to market.
Business models and technology need to collaborate. Product,
process and business model must all be aligned. Apple is a perfect example of
all three in harmony. Using the iPod to illustrate: Product is the iPod. Process
is downloading music. Business model is the great innovation.
Entrepreneurship is critical to the development and wellbeing
of society. Entrepreneurs create jobs. They drive and shape innovation, speeding
up structural changes in the global economy. They contribute indirectly to productivity by introducing
new competition. Entrepreneurship is thus a catalyst of economic growth and national
competitiveness.
According to the Organization for Economic Cooperation and Development
(OECD), high levels of entrepreneurship exist but are mostly informal and not original,
which explains the high failure rate in the early stages of a business.
To maximize development of quality entrepreneurship, it is
essential to improve the ability of entrepreneurs to innovate with scalable
products or services that provide greater value.
The creation of technology-based start-ups has emerged as
the bedrock of global economic growth and better living standards around the world,
as countries shift from an industrial to an information age. Promoting
innovative entrepreneurship is thus a central concern for global policy makers.
In the past, governments built infrastructure such as roads
and power grids to further economic development. But the infrastructure and
institutions needed today are different.
Instead of ensuing
stability, governments must be open to accommodating technologies that disrupt
industries and markets; instead of
investing directly in promising technical innovations, they need to
resist the temptation to prejudge the future or assert control and instead ensure that platforms exist for creativity to emerge.
Moreover, rather than appeal to a parochial sense of
protectionism, governments should consider promoting the free-low of
information, goods and people within and across their borders.
There is no single approach that is best suited to engendering
entrepreneurial success. If supported well,
entrepreneurship need not be the exclusive purview of just a handful of exceedingly smart or lucky individuals, but can be fostered
in many people in multiple ways.
Innovative entrepreneurship has become the cornerstone of
economic growth in the developed world. It is the source of jobs and high
living standards for individuals, as well as great benefits for society in the
form of technical progress and economic development.
Promoting innovative entrepreneurship is therefore a central
concern for government and industry. To achieve this, a myriad of solutions
have been proffered, which is itself a reliable indication that no one really
knows how to do it for sure.
Huge amounts of financial and human resources have been
poured into fostering an environment for innovative entrepreneurship to thrive with
mixed results.
New sorts of policies, infrastructures and institutions must
be established to stimulate and sustain a new era of global business. It has to be one
where nimble, globally-minded startups rather than bloated bureaucracies are
the motor of economic development.
We must discover anew what these policies, infrastructures
and institutions are and find the best way to provide them. It won’t be
delivered in the same way as in the past or with the same set of stakeholders.
Government can act as a catalyst to greater private action
without serving as the agent of action itself. It should invest in upstream
areas, such as education, as well as remove obstacles and encourage new forms
of investment. It should not reward failure, but simply minimize the
consequences when it inevitably occurs.
Just as nations established the infrastructure for the
physical flow of goods in the past, today it must support platforms that
facilitate the flow of information. Government and industry can create the
platforms to tap into people’s creativity in whatever way it is expressed, rather
than regard innovation as the domain of a small handful of people.
Enlightened policy should promote entrepreneurship without
pre-guessing the specific technological form that it takes. Intellectual
property must be protected, but at the same time must not be so strict that it
restrains innovation.
Importantly, public policy should take after the very thing
it hopes to promote and embrace risk, experimentation and diversity. Provided
the right balance is established, innovative entrepreneurship can flourish to the
benefit of society.
M. Isi Eromosele is
the President | Chief Executive Officer | Executive Creative Director of Oseme
Group - Oseme Creative | Oseme Consulting | Oseme Finance
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2012 Oseme Group
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